There’s always an element of showing off in every social media post, but Dubai’s young influencers are on another level entirely.
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Rashed Belhasa, known to his fans as Money Kicks, is a 15-year-old who has amassed almost 600,000 Instagram followers with his photos of exotic pets, luxury travel and celebrity encounters.
Moe Jabry, who goes by Moe Money, fills his feed with supercars set amid the Dubai skyline.
They have created business opportunities by promoting a luxurious lifestyle – but what goes on behind the scenes?